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Insights

AI Creative Agencies Are Good at Volume. That Is Not Always the Problem SaaS Teams Have.

AI agencies are built for volume. SaaS buyers decide on trust signals, not assets. Here is how to know which constraint your SaaS brand is actually stuck on.

Vinita SinghChief Marketing Officer

Aug 3, 2026

12 mins Read

Soft pink-to-orange gradient banner with abstract circular and wave-pattern graphics. Text reads “Product in focus: Performance Ads” and “Digital ads for small businesses — Expensive > Effective,” with “Expensive > Effective” displayed prominently in bold text.

INSIGHTS • 5 min read

Why Digital Ads for Small Brands Are Getting More Expensive and Less Effective

Digital ads aren't failing because of rising costs. They're failing because products aren't understood fast enough after the click. Here's what small brands need to fix first.

May 22, 2026

Red gradient banner with abstract wave patterns and a multicolored circular shape in the center. Text reads “Product in focus: Cyber Security” and “Is cybersecurity affordable for startups?” with “STARTUPS?” displayed prominently in large bold text. Decorative star and line elements appear around the design.

INSIGHTS • 6 min read

Why Affordable Cybersecurity for Small Businesses Still Feels Out of Reach

Small businesses don't avoid cybersecurity because of cost. They avoid it because tools don't communicate clearly. Here's what SaaS security products get wrong, and how to fix it.

May 19, 2026

Pink-to-orange gradient banner with abstract circular and contour-style patterns, featuring the headline “Why are SaaS enterprises rethinking surveys?” and subtext “Has feedback changed?” with TheBullseye icon positioned at the top center.

INSIGHTS • 6 min read

Is There a Faster Way to Collect Customer Feedback? Why SaaS Teams Are Rethinking Surveys

SaaS teams don't have a feedback problem. They have a format problem. Here is why surveys keep underperforming and how the best teams turn user feedback into growth.

May 17, 2026

Red gradient banner with the text “Can AI take over marketing?” and bold headline “Video is changing,” followed by “We have strong opinions.” A strip of black-and-white images at the bottom shows professionals collaborating, working on laptops, and in meetings.

INSIGHTS • 11 min read

How AI Is Changing the Course of Video Marketing

AI is rewriting the rules of video marketing. From script to distribution, here is how SaaS and B2B teams are using AI tools to produce faster, smarter, and at scale.

May 6, 2026

Red abstract background with layered geometric shapes and a collage strip of black-and-white images showing professionals working at the top. Text reads “Demo vs. Explainer — What do you need?” with a subheading “Hear from our experts.”

INSIGHTS • 10 min read

SaaS Demo Video vs. Explainer Video: Which One Do You Actually Need?

Demo video or explainer video? The answer depends on your funnel stage, buyer awareness, and the job the video needs to do. Here is how SaaS teams decide.

May 4, 2026

Light grey abstract wave background with the heading “Founder Take” and bold red text “What’s really slowing down your adoption?” Subtext reads “After discussions with 100+ young founders, we have a theory.”

INSIGHTS • 6 min read

The Real Cost of shipping without a narrative layer

A great product is no longer enough. Here is why SaaS launches fail without a narrative layer and what it takes to make buyers choose you in a crowded market.

Apr 29, 2026

Banner with a red gradient background titled “Product in focus: CRM” and headline “Why is data still updated manually?” Subtext reads “After 50+ projects with CRM & ERPs, we have understood the real problem,” with minimal line illustrations of people and data icons on the sides.

INSIGHTS • 6 min read

Why Manual CRM Updates Still Exist in 2026

CRM automation exists but manual updates still dominate. Here is why sales teams avoid updating the system and what it costs SaaS companies at the GTM and pipeline level.

Apr 27, 2026

Dark red grid-pattern background with wave effect. Text reads: “Product in focus: AI Notetakers. Is your team actually using the meeting summaries they paid for? After 50+ projects with Series A–D startups, we have understood the real problem.”

INSIGHTS • 6 min read

Why Meetings Waste 4 Hours Daily Instead of Summaries

Meetings waste 4 hours daily, yet calendars stay full. Here's why AI summaries haven't replaced them yet and what it actually takes to change how teams work.

Apr 23, 2026

Abstract red-orange gradient background with geometric shapes. Text reads: “Product in focus: ERPs. If integrations exist, why does manual work still dominate? After 30+ projects with enterprise tools, we have understood the real problem.

INSIGHTS • 4 min read

Why Data Still Doesn’t Flow Between Excel, CRM, and Invoicing Systems

Data still gets copied across Excel, CRMs, and invoicing tools despite integrations. Here’s why fragmented workflows persist, how manual work hides real costs, and what SaaS products must fix to enable true data continuity.

Apr 22, 2026

Banner with a red geometric background and bold text reading “SaaS Videos should be just long enough – Duration Guide,” with a subline “Data from 50+ projects.” Black-and-white images on both sides show teams collaborating, reviewing documents, and discussing a sales funnel.

INSIGHTS • 7 min read

How Long Should a SaaS Explainer Video Be?

We analysed 50+ SaaS explainer videos to find the ideal length by use case. Homepage hero, onboarding, demo, investor, and social: here is what the data shows.

Apr 15, 2026

Abstract multicolored geometric background with the heading “Product in focus: No-Code Tools.” Main text reads, “If no-code tools exist why is building a website still hard?” followed by “After 30+ projects with young founders, we have understood the real problem.”

INSIGHTS • 5 min read

Why Website Builders Still Fail Non-Technical Founders

No-code tools removed the technical barrier to building a website. But for most non-technical founders, the real friction was never technical to begin with.

Apr 10, 2026

Red abstract grid background with the heading “Product in focus: Subscriptions.” Main text reads, “Is your team using everything you have paid for?” followed by “After 50+ projects with Series A–D startups, we have understood the real problem.”

INSIGHTS • 5 min read

The Cost of Unused SaaS: What Companies Keep Paying For

Most companies don't notice SaaS waste until it's too expensive to ignore. Here's why unused subscriptions accumulate silently and what makes them so hard to stop.

Apr 9, 2026

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