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RESOURCES

Resources for SaaS teams building clearer GTM stories

Guides, playbooks, insights, and proof-led stories for teams turning complex products into market-ready creative.

Illustration of a stylized browser window with the headline “Best SaaS Brand Videos 2025–26” in bold text. The design features a red and blue layered frame, geometric shapes, grid background, and TheBullseye logo at the bottom.
Insights

Best SaaS Brand Videos of 2025-26: What They Have in Common and What Most Get Wrong

What do the best SaaS brand videos of 2025-26 have in common, and where do most go wrong? TheBullseye breaks down the patterns behind the videos that build trust and drive adoption.

Vinita Singh

Vinita Singh

Chief Marketing Officer

May 25, 2026
12 mins read

Latest Readings

Insights

The Great Flattening

Competence is the baseline. AI tools have pushed brand design toward the middle. Research and Cannes 2026 show the three things that still cut through.

Jul 29, 202611 min read
Insights

Brave B2B: what a bearings company's space program teaches SaaS founders

SKF sells bearings and won the 2026 Cannes Creative B2B Grand Prix. Your SaaS brand probably will not. The problem is not talent. It is the brief.

Jul 24, 202613 min read
Insights

What robots learned from Bharatanatyam about technology itself

A 2025 study found mudras teach robots better than natural movement. This piece examines what that means for SaaS products that work but are not understood.

Jul 23, 20268 min read
GuidesInsightsBlogClient Stories

Guides

From fundamentals to frameworks

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TheBullseye-branded cover graphic featuring the title “B2B Monetization” inside a rounded rectangular interface element. A white play button icon appears on the left and a pause button icon on the right against a bold red gradient background, creating a clean, modern visual inspired by a media player.

GUIDES  •  29 min read

B2B Monetization Guide in 2026

Only 15% of B2B SaaS companies monetise AI, despite 77% shipping it. The 2026 guide: pricing models, NRR benchmarks, usage-based strategy and 8 case studies.

Jun 16, 2026

A Total Guide to Augmented Reality (AR) Marketing & Design (2026)

GUIDES  •  14 min read

A Total Guide to Augmented Reality (AR) Marketing & Design (2026)

The 2026 AR marketing & design playbook for B2B SaaS — framework, formats, ROI math, and what's changed with WebAR, AI 3D tools, and Vision Pro.

May 30, 2026

Light grey banner with flowing red wave patterns across the top and headline text “How to reduce churn with a 60-second video?” TheBullseye branding appears at the bottom center with decorative red divider elements.

GUIDES  •  11 min read

SaaS Onboarding Video Guide: How to Reduce Churn with a 60-Second Video

Most SaaS churn starts at onboarding, not cancellation. Here is how a 60-second onboarding video reduces drop-off, improves activation, and keeps users long enough to find value.

May 14, 2026

Red geometric background with the headline “The PLG video stack: Series-A Kit – 2026 Edition.” Black-and-white images on both sides show teams collaborating, discussing a sales funnel on a whiteboard, and working on laptops in a meeting setting.

GUIDES  •  8 min read

3 Videos Every Product-Led Growth Company Needs Before Series A

Discover the 3 videos every product-led growth company needs before Series A: Product Hero, Onboarding Activation, and Customer Proof Story. A TheBullseye production guide.

Apr 13, 2026

Insights

See what's shifting, before it shifts

See All
Blog header featuring the title “The Great Flattening” inside a rounded media player-style interface, flanked by a white play button on the left and a pause button on the right. The design uses a bold red gradient background with subtle layered outlines behind the title, creating a modern, minimalist aesthetic.

INSIGHTS  •  11 min read

The Great Flattening

Competence is the baseline. AI tools have pushed brand design toward the middle. Research and Cannes 2026 show the three things that still cut through.

Jul 29, 2026

Blog header featuring the words “Brave B2B” in large white typography over a white grid and bell curve chart on a warm orange-to-red gradient background. The clean, data-inspired design symbolizes bold, evidence-driven B2B marketing and strategic decision-making.

INSIGHTS  •  13 min read

Brave B2B: what a bearings company's space program teaches SaaS founders

SKF sells bearings and won the 2026 Cannes Creative B2B Grand Prix. Your SaaS brand probably will not. The problem is not talent. It is the brief.

Jul 24, 2026

Blog header featuring the headline “What Bharatanatyam taught AI” alongside a minimalist red line illustration of a Bharatanatyam dancer in a classical pose. Set against a soft pink grid background, the design visually explores the intersection of traditional Indian dance, movement, and artificial intelligence.

INSIGHTS  •  8 min read

What robots learned from Bharatanatyam about technology itself

A 2025 study found mudras teach robots better than natural movement. This piece examines what that means for SaaS products that work but are not understood.

Jul 23, 2026

Blog header featuring a close-up of a vintage record player with a pink vinyl record spinning beneath a silver tonearm. Overlaid text reads, “Y2K Aesthetic is a decision you need to think through,” highlighting the resurgence of retro design trends with a nostalgic early-2000s visual style.

INSIGHTS  •  9 min read

Y2K aesthetics in SaaS branding: trend or trap?

Y2K aesthetics are a consumer trend built for buyers who decide in seconds. Most SaaS buyers decide over months, in groups. That mismatch is the trap.

Jun 25, 2026

Blog

All our latest thinking — guides, insights, stories, and more

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Blog header featuring a series of bold red rounded cards arranged like a carousel on a white-to-pink gradient background. The cards display phrases including “No. 1 Creative Agency,” “Best Creative Agency,” and “Best Creative Partner,” with navigation dots below, illustrating different positioning and branding choices for creative agencies.

BLOG  •  11 min read

What Most SaaS teams Get Wrong When Choosing a Creative Agency

Most SaaS founders and Saas teams choose creative agencies on aesthetics. The better question: does this agency understand how your buyer decides? A practical blog on how to choose an agency for your saas.

Jun 29, 2026

TheBullseye-branded cover graphic with the headline “Video Marketing needs ROI-first thinking.” The design features bold white and orange typography centered over a dark red abstract background with a textured radial pattern, conveying a modern, data-driven approach to video marketing.

BLOG  •  9 min read

Video Marketing ROI for SaaS: How to Calculate What One Video Is Worth to Your Pipeline

Most SaaS teams cannot answer what a video is worth to their pipeline. Video ROI in SaaS is calculable. Six inputs, four calculation steps, and a worked example showing how a mid-market SaaS explainer pays back in 9 days.

Jun 17, 2026

TheBullseye-branded cover graphic titled “15 Best SaaS Explainers 2026.” The design features a soft pink-to-orange gradient background with a large multicolored circular gradient behind the title. Abstract striped circles, concentric rings, and sunburst patterns frame the composition, creating a modern and vibrant visual style focused on SaaS explainer videos.

BLOG  •  34 min read

15 Best SaaS Explainer Videos in 2026 (And What Made Them Convert)

Jun 11, 2026

Blog header featuring a collage of vintage-style travel passport stamps and landmark illustrations from cities and countries around the world, including Rome, London, Berlin, Seoul, Tokyo, Sydney, and Moscow. Overlaid text reads, “What SaaS Campaigns are actually working in 2026?” with the subheading, “Patterns from the best performing launches.” The design uses muted colors with red and dark gray text highlights.

BLOG  •  14 min read

Best SaaS Campaigns of 2026 (Patterns from the Best-Performing Launches)

The best SaaS launches of 2026 share a handful of specific patterns. TheBullseye breaks down what they are, why they work, and what most campaigns get wrong.

May 30, 2026

Client Stories

Real teams, real results

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Dark abstract background with flowing red and pink liquid-like shapes, featuring the headline “Clarify customised products/features for enterprise buyers for faster sales cycles.” Subtext reads “Customer Stories” and “AI Security Engineering Platform,” with Reclaim Security logo at top right and TheBullseye branding at bottom left.

CLIENT STORIES  •  11 min read

How Reclaim Security Clarified Its AI Platform

See how TheBullseye helped Reclaim Security eliminate category confusion, reduce sales friction, and position an AI security platform clearly for enterprise buyers with a 60-second explainer video.

May 12, 2026

Dark background with abstract glossy shapes in orange, red, and blue, featuring the headline “Scale your enterprise sales using Case Study videos for target segments.” Subtext reads “Customer Stories” and “Sustainability Reporting & Finance SaaS,” with Shuttle logo at top right and TheBullseye branding at bottom right.

CLIENT STORIES  •  10 min read

How a case study video enabled kShuttle increase their Enterprise Sales

See how TheBullseye helped kShuttle turn a complex, confidential enterprise implementation into a compliant, reusable case study video that scales B2B sales conversations.

May 11, 2026

Pink gradient cover slide with abstract flowing shapes, titled “Build a 360° creative library for private & institutional/govt. stakeholders.” Subtext reads “Customer Stories” and “Telecom & Geospatial Tech Partner,” with Lepton logo at top right and TheBullseye branding at bottom left.

CLIENT STORIES  •  10 min read

Lepton: The Brand Story Behind a Google Maps Fan Favourite Award

See how TheBullseye helped Lepton Software unify 30 years of brand narrative, explain a complex geospatial platform, and win a Google Maps Fan Favourite Award.

May 7, 2026

customer story blog header, how Method Group unified two brands with strategic brand videos, Human Resources Tech by TheBullseye

CLIENT STORIES  •  4 min read

65% Engagement Boost: How Method Group Unified Two Brands with One Video Strategy

Two brands, one clear story. See how Method Group used character-driven animation to launch Method Advisory and boost digital engagement by 65%

Feb 11, 2026

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SaaS Video Resources | Insights, Guides & Client Stories | TheBullseye