RESOURCES

Resources for SaaS teams building clearer GTM stories

Guides, playbooks, insights, and proof-led stories for teams turning complex products into market-ready creative.

Best SaaS Brand Videos of 2025-26: What They Have in Common and What Most Get Wrong

What do the best SaaS brand videos of 2025-26 have in common, and where do most go wrong? TheBullseye breaks down the patterns behind the videos that build trust and drive adoption.

Vinita Singh

Chief Marketing Officer

May 25, 2026

12 mins read

Latest Readings

insights

Liquid Glass: One Year In. What It Actually Means for Your SaaS UI

Apple's Liquid Glass shipped across 6 platforms in June 2025. One year on: what actually changed, what filtered to the web, and what your SaaS team should do about it.

Jun 24, 20268 min read

insights

Why Calm UI Is Winning in 2026, and How to Design for It

Jun 24, 202610 min read

Insights

Dopamine Design vs. Dopamine Loops: Same Word, Opposite Intent

"Dopamine" is the design world's favourite buzzword, and it describes two movements that want opposite things from you. One delights. One extracts. Here's how to tell them apart.

Jun 23, 20265 min read

Guides Insights Blog Client Stories

Guides

From fundamentals to frameworks

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TheBullseye-branded cover graphic featuring the title “B2B Monetization” inside a rounded rectangular interface element. A white play button icon appears on the left and a pause button icon on the right against a bold red gradient background, creating a clean, modern visual inspired by a media player.

GUIDES • 29 min read

B2B Monetization Guide in 2026

Only 15% of B2B SaaS companies monetise AI, despite 77% shipping it. The 2026 guide: pricing models, NRR benchmarks, usage-based strategy and 8 case studies.

Jun 16, 2026

GUIDES • 14 min read

A Total Guide to Augmented Reality (AR) Marketing & Design (2026)

The 2026 AR marketing & design playbook for B2B SaaS — framework, formats, ROI math, and what's changed with WebAR, AI 3D tools, and Vision Pro.

May 30, 2026

Light grey banner with flowing red wave patterns across the top and headline text “How to reduce churn with a 60-second video?” TheBullseye branding appears at the bottom center with decorative red divider elements.

GUIDES • 11 min read

SaaS Onboarding Video Guide: How to Reduce Churn with a 60-Second Video

Most SaaS churn starts at onboarding, not cancellation. Here is how a 60-second onboarding video reduces drop-off, improves activation, and keeps users long enough to find value.

May 14, 2026

Red geometric background with the headline “The PLG video stack: Series-A Kit – 2026 Edition.” Black-and-white images on both sides show teams collaborating, discussing a sales funnel on a whiteboard, and working on laptops in a meeting setting.

GUIDES • 8 min read

3 Videos Every Product-Led Growth Company Needs Before Series A

Discover the 3 videos every product-led growth company needs before Series A: Product Hero, Onboarding Activation, and Customer Proof Story. A TheBullseye production guide.

Apr 13, 2026

Insights

See what's shifting, before it shifts

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Blog header graphic featuring the text “Apple’s new design language changes UX for you” across translucent, glass-like rounded panels. The design uses a bold red gradient background with abstract wave and circular line patterns, evoking Apple’s Liquid Glass-inspired visual aesthetic.

INSIGHTS • 8 min read

Liquid Glass: One Year In. What It Actually Means for Your SaaS UI

Apple's Liquid Glass shipped across 6 platforms in June 2025. One year on: what actually changed, what filtered to the web, and what your SaaS team should do about it.

Jun 24, 2026

INSIGHTS • 10 min read

Why Calm UI Is Winning in 2026, and How to Design for It

Jun 24, 2026

Minimalist blog header featuring a white search bar with a magnifying glass icon and the query “dopamine designing?” centered on a soft orange gradient background. The clean, modern design evokes an online search interface focused on design and user psychology.

INSIGHTS • 5 min read

Dopamine Design vs. Dopamine Loops: Same Word, Opposite Intent

"Dopamine" is the design world's favourite buzzword, and it describes two movements that want opposite things from you. One delights. One extracts. Here's how to tell them apart.

Jun 23, 2026

TheBullseye-branded cover graphic titled “2D Motion Systems: The Design Playbook.” The design features a soft pink-to-orange gradient background with abstract geometric elements, including concentric circles, striped circular patterns, and radial line bursts in red and white, creating a modern motion design aesthetic.

INSIGHTS • 7 min read

What should SaaS Leaders really expect from a 2D design system?

Most SaaS design systems fix how a brand looks. The ones that drive adoption fix how a product is understood. Here are the six elements that make the difference.

May 29, 2026

Blog

All our latest thinking — guides, insights, stories, and more

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TheBullseye-branded cover graphic with the headline “Video Marketing needs ROI-first thinking.” The design features bold white and orange typography centered over a dark red abstract background with a textured radial pattern, conveying a modern, data-driven approach to video marketing.

BLOG • 9 min read

Video Marketing ROI for SaaS: How to Calculate What One Video Is Worth to Your Pipeline

Most SaaS teams cannot answer what a video is worth to their pipeline. Video ROI in SaaS is calculable. Six inputs, four calculation steps, and a worked example showing how a mid-market SaaS explainer pays back in 9 days.

Jun 17, 2026

TheBullseye-branded cover graphic titled “15 Best SaaS Explainers 2026.” The design features a soft pink-to-orange gradient background with a large multicolored circular gradient behind the title. Abstract striped circles, concentric rings, and sunburst patterns frame the composition, creating a modern and vibrant visual style focused on SaaS explainer videos.

BLOG • 34 min read

15 Best SaaS Explainer Videos in 2026 (And What Made Them Convert)

Jun 11, 2026

Blog header featuring a collage of vintage-style travel passport stamps and landmark illustrations from cities and countries around the world, including Rome, London, Berlin, Seoul, Tokyo, Sydney, and Moscow. Overlaid text reads, “What SaaS Campaigns are actually working in 2026?” with the subheading, “Patterns from the best performing launches.” The design uses muted colors with red and dark gray text highlights.

BLOG • 14 min read

Best SaaS Campaigns of 2026 (Patterns from the Best-Performing Launches)

The best SaaS launches of 2026 share a handful of specific patterns. TheBullseye breaks down what they are, why they work, and what most campaigns get wrong.

May 30, 2026

TheBullseye blog header: Abstract red textured background with the headline “What makes your distribution unbeatable?” and bold text “ROI-first thinking.” Subtext reads “Data from 50+ projects,” with black-and-white side images of professionals working and a woman smiling with headphones.

BLOG • 4 min read

SaaS Video Distribution: 5 ROI-Driving Decisions

Most SaaS teams have a video library, not a video strategy. Here are 5 distribution decisions that determine whether your videos actually convert.

Apr 2, 2026

Client Stories

Real teams, real results

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CLIENT STORIES • 11 min read

How Reclaim Security Clarified Its AI Platform

See how TheBullseye helped Reclaim Security eliminate category confusion, reduce sales friction, and position an AI security platform clearly for enterprise buyers with a 60-second explainer video.

May 12, 2026

CLIENT STORIES • 10 min read

How a case study video enabled kShuttle increase their Enterprise Sales

See how TheBullseye helped kShuttle turn a complex, confidential enterprise implementation into a compliant, reusable case study video that scales B2B sales conversations.

May 11, 2026

CLIENT STORIES • 10 min read

Lepton: The Brand Story Behind a Google Maps Fan Favourite Award

See how TheBullseye helped Lepton Software unify 30 years of brand narrative, explain a complex geospatial platform, and win a Google Maps Fan Favourite Award.

May 7, 2026

CLIENT STORIES • 4 min read

65% Engagement Boost: How Method Group Unified Two Brands with One Video Strategy

Two brands, one clear story. See how Method Group used character-driven animation to launch Method Advisory and boost digital engagement by 65%

Feb 11, 2026

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