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Hot off the storyboard. All our latest thinking — video strategy, SaaS marketing, creative production, and more.

TheBullseye-branded cover graphic with the headline “Video Marketing needs ROI-first thinking.” The design features bold white and orange typography centered over a dark red abstract background with a textured radial pattern, conveying a modern, data-driven approach to video marketing.

Video Marketing ROI for SaaS: How to Calculate What One Video Is Worth to Your Pipeline

Most SaaS teams cannot answer what a video is worth to their pipeline. Video ROI in SaaS is calculable. Six inputs, four calculation steps, and a worked example showing how a mid-market SaaS explainer pays back in 9 days.

Vinita SinghChief Marketing Officer

Jun 17, 2026

9 mins Read

Rebranding concept featuring a stylized human bust with a partially unrolled face illustration and bold red and white text reading “Best Rebrand” on a white background.

BLOG • 11 min read

What the Best SaaS Rebrands of 2026 Have in Common

Calendly, Pleo and Freepik all rebranded in 2026. Each one followed the same pattern: the product changed first, the brand caught up. Here is what the best SaaS rebrands have in common.

Oct 7, 2026

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BLOG • 8 min read

Why SaaS Brands That Win on AI Search Look Nothing Like the Ones That Won on Google

The brands winning in AI search were not built for Google. The signals are different, the content is different, and the brief needs to be different too.

Sep 23, 2026

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BLOG • 7 min read

The AI Creative Tools SaaS Marketing Teams Are Actually Using

The AI tools that actually move SaaS marketing work forward are not always the ones with the most Instagram ads. Here is the real list, by use case.

Sep 21, 2026

Blog header featuring a series of bold red rounded cards arranged like a carousel on a white-to-pink gradient background. The cards display phrases including “No. 1 Creative Agency,” “Best Creative Agency,” and “Best Creative Partner,” with navigation dots below, illustrating different positioning and branding choices for creative agencies.

BLOG • 11 min read

What Most SaaS teams Get Wrong When Choosing a Creative Agency

Most SaaS founders and Saas teams choose creative agencies on aesthetics. The better question: does this agency understand how your buyer decides? A practical blog on how to choose an agency for your saas.

Jun 29, 2026

TheBullseye-branded cover graphic titled “15 Best SaaS Explainers 2026.” The design features a soft pink-to-orange gradient background with a large multicolored circular gradient behind the title. Abstract striped circles, concentric rings, and sunburst patterns frame the composition, creating a modern and vibrant visual style focused on SaaS explainer videos.

BLOG • 34 min read

15 Best SaaS Explainer Videos in 2026 (And What Made Them Convert)

Jun 11, 2026

Blog header featuring a collage of vintage-style travel passport stamps and landmark illustrations from cities and countries around the world, including Rome, London, Berlin, Seoul, Tokyo, Sydney, and Moscow. Overlaid text reads, “What SaaS Campaigns are actually working in 2026?” with the subheading, “Patterns from the best performing launches.” The design uses muted colors with red and dark gray text highlights.

BLOG • 14 min read

Best SaaS Campaigns of 2026 (Patterns from the Best-Performing Launches)

The best SaaS launches of 2026 share a handful of specific patterns. TheBullseye breaks down what they are, why they work, and what most campaigns get wrong.

May 30, 2026

TheBullseye blog header: Abstract red textured background with the headline “What makes your distribution unbeatable?” and bold text “ROI-first thinking.” Subtext reads “Data from 50+ projects,” with black-and-white side images of professionals working and a woman smiling with headphones.

BLOG • 4 min read

SaaS Video Distribution: 5 ROI-Driving Decisions

Most SaaS teams have a video library, not a video strategy. Here are 5 distribution decisions that determine whether your videos actually convert.

Apr 2, 2026

TheBullseye blog header: Red curtain-style background with the headline “Where are you posting your videos?” and bold text “Platform vs Format.” Subtext reads “Data from 50+ projects,” with black-and-white side panels showing professionals working on laptops and collaborating.

BLOG • 3 min read

5 SaaS Video Formats & Platforms That Drive ROI

Motion or screen recording? 60 seconds or 90? Vertical or landscape? 5 SaaS video format decisions that need to be made at brief, not in post.

Apr 2, 2026

BLOG • 4 min read

5 Scroll-Stopping SaaS Video Hooks for 2026

60% of viewers leave before your first sentence ends. Here are 5 SaaS video hook strategies from TheBullseye that consistently stop the scroll

Apr 1, 2026

BLOG • 3 min read

SaaS Video Scripts: 5 Rules That Drive Conversions

80% of SaaS video budgets go to production. But the script drives conversion. Learn 5 scripting rules that turn explainer videos into sales assets.

Apr 1, 2026

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