How Method Group Unified Two Brands with Animated Brand Videos

Building a strong brand is hard. Building two distinct brands under one group, without confusing the market, is even harder.

For professional services firms, this challenge is especially acute. Your brand is your reputation, and reputation takes years to build. Generic website copy doesn’t cut through. Static PDFs don’t differentiate. And a confused market won’t convert.

Method Group faced exactly this challenge when expanding beyond recruitment into business advisory services. With Method Recruitment already established across Australia and Method Advisory launching as a new vertical, the group needed a clear, cohesive brand narrative, without losing the individuality of either business.

That’s where strategic brand video production played a decisive role.

The Challenge: Two Brands, One Clear Story

Method Group approached TheBullseye with a multi-layered branding problem.

Fragmented brand identity

Method Recruitment was well known but increasingly perceived as transactional. While Method Advisory needed to launch with credibility without losing connection to the parent brand.

Complex service communication

Recruitment spanned multiple industries and hiring models, while Advisory covered diverse technical and transformation services. Explaining this scope clearly through static content alone — website copy, brochures, LinkedIn posts — was proving ineffective.

Differentiation in a Crowded Market

Both recruitment and advisory spaces are competitive. Method Group needed to communicate how they work: their approach, methodology, and relationship philosophy, not just what they offer.

Lack of emotional connection

Existing materials did not humanise their consultative, relationship-driven approach.

Method Group needed a way to simplify complexity, humanise services, and unify brand perception.

The Solution: Character-Driven Animated Brand Video Strategy

TheBullseye developed a custom animated brand video strategy that solved for both group-level consistency and meaningful differentiation between brands. Here’s how the strategy was structured:

Step 1: Unified Brand Architecture

We aligned both brands under a shared visual and narrative framework, while allowing each to express its unique personality, tone, and service focus.

Step 2: Custom Character-Based Animation

Instead of abstract visuals, we created:

• Custom characters representing consultants, clients, and candidates

• Distinct environments reflecting recruitment and advisory contexts

• Visual metaphors to simplify complex processes

This made Method’s services relatable, memorable, and easy to understand.

Step 3: Industry-Specific Narratives That Build Trust

Each video used:

• Sector-specific language

• Consultative storytelling

• Process-led explanations

The goal was not to sell services, it was to build trust through clarity. For professional services, where buyers are choosing people not products, this is the most effective path to conversion.

The Output: Two Animated Brand Videos Built for Growth

TheBullseye delivered two core animated brand videos:

Method Recruitment Brand Video

• Showcased sector specialisation across technology, finance, marketing, NFP, and business support

• Explained contract and permanent recruitment workflows

• Positioned Method Recruitment as a strategic hiring partner, not a transactional agency

Method Advisory Brand Launch Video

• Introduced Method Advisory as a transformation-focused consulting brand

• Clearly communicated multiple practice areas through structured visual storytelling

• Established credibility and confidence for a new market entry

Both videos were optimised for: website use, linkedIn campaigns, sales presentations, brand launches.

The Results: Stronger Positioning, Higher Engagement

The impact of video-led brand storytelling was significant:

• 65% increase in digital engagement

• 2.8× higher conversion rate for website visitors who watched the videos

• 57% higher CTR on LinkedIn campaigns using video

• Faster client understanding during initial conversations

• Stronger internal alignment around brand positioning

Most importantly, Method Group successfully launched Method Advisory without diluting the strength of Method Recruitment.

Why Professional Services Firms Are Investing in Brand Video

For professional services, differentiation isn’t about features, it’s about how you think, work, and partner. That’s nearly impossible to communicate through brochures and service pages alone.

Brand videos help:

• Simplify complex offerings into digestible visual narratives that buyers actually watch and remember

• Build emotional trust before the first sales conversation, reducing the length of the sales cycle

• Communicate methodology clearly in a way that distinguishes you from competitors saying the same things in text

• Standing out in crowded, commoditised markets where written content looks identical across firms