Guides

From fundamentals to frameworks. Learn the concepts, categories, and strategic foundations behind better SaaS video and creative production.

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Light grey banner with flowing red wave patterns across the top and headline text “How to reduce churn with a 60-second video?” TheBullseye branding appears at the bottom center with decorative red divider elements.

Guides

SaaS Onboarding Video Guide: How to Reduce Churn with a 60-Second Video

Most SaaS churn starts at onboarding, not cancellation. Here is how a 60-second onboarding video reduces drop-off, improves activation, and keeps users long enough to find value.

Vinita SinghChief Marketing Officer

May 14, 2026

11 mins Read

GUIDES • 14 min read

A Total Guide to Augmented Reality (AR) Marketing & Design (2026)

The 2026 AR marketing & design playbook for B2B SaaS — framework, formats, ROI math, and what's changed with WebAR, AI 3D tools, and Vision Pro.

May 30, 2026

Red geometric background with the headline “The PLG video stack: Series-A Kit – 2026 Edition.” Black-and-white images on both sides show teams collaborating, discussing a sales funnel on a whiteboard, and working on laptops in a meeting setting.

GUIDES • 8 min read

3 Videos Every Product-Led Growth Company Needs Before Series A

Discover the 3 videos every product-led growth company needs before Series A: Product Hero, Onboarding Activation, and Customer Proof Story. A TheBullseye production guide.

Apr 13, 2026

GUIDES • 15 min read

The 2026 SaaS Video Marketing Playbook

20 proven SaaS video marketing strategies for 2026. Learn what actually converts, from hook writing to funnel placement, backed by 20+ real projects.

Apr 1, 2026

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