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Guides

Actionable playbooks and game plans from industry leaders and inside TheBullseye. Step-by-step guides to level up your video and marketing strategy. Whether you are briefing your first SaaS explainer video, building a PLG video stack before Series A, or trying to connect creative production to pipeline metrics, the guides in this section give you a practical starting point rather than a theoretical overview.

Client StoriesInsightsGuides
Red geometric background with the headline “The PLG video stack: Series-A Kit – 2026 Edition.” Black-and-white images on both sides show teams collaborating, discussing a sales funnel on a whiteboard, and working on laptops in a meeting setting.
Guides

3 Videos Every Product-Led Growth Company Needs Before Series A

Discover the 3 videos every product-led growth company needs before Series A: Product Hero, Onboarding Activation, and Customer Proof Story. A TheBullseye production guide.

Vinita Singh
Vinita SinghChief Marketing Officer
Apr 13, 2026
8 mins Read
TheBullseye blog header: Abstract red textured background with the headline “What makes your distribution unbeatable?” and bold text “ROI-first thinking.” Subtext reads “Data from 50+ projects,” with black-and-white side images of professionals working and a woman smiling with headphones.
Guides

SaaS Video Distribution: 5 ROI-Driving Decisions

Most SaaS teams have a video library, not a video strategy. Here are 5 distribution decisions that determine whether your videos actually convert.

Apr 2, 20264 mins Read
TheBullseye blog header: Red curtain-style background with the headline “Where are you posting your videos?” and bold text “Platform vs Format.” Subtext reads “Data from 50+ projects,” with black-and-white side panels showing professionals working on laptops and collaborating.
Guides

5 SaaS Video Formats & Platforms That Drive ROI

Motion or screen recording? 60 seconds or 90? Vertical or landscape? 5 SaaS video format decisions that need to be made at brief, not in post.

Apr 2, 20263 mins Read
Part 1 of 4, SaaS Video Marketing Series: 5 SaaS Video Hook Strategies That Stop the Scroll, Strategic Framework 2026 Edition. Illustrated breakdown of 5 hook strategies including leading with the buyer's world, mastering the 8-second rule with Problem ID, Bold Claim and Provocative Question formats, the villain-hero-exit arc, naming the painful before with specificity, and opening loops that close only at the CTA.
Guides

5 Scroll-Stopping SaaS Video Hooks for 2026

60% of viewers leave before your first sentence ends. Here are 5 SaaS video hook strategies from TheBullseye that consistently stop the scroll

Apr 1, 20264 mins Read
TheBullseye blog header: How to Write a SaaS Video Script That Converts, 5 Rules That Work. Illustrated banner featuring a laptop with video content, upward trending charts, dollar signs, and marketing icons including play buttons, targets, funnels, and growth arrows on a red and white background.
Guides

SaaS Video Scripts: 5 Rules That Drive Conversions

80% of SaaS video budgets go to production. But the script drives conversion. Learn 5 scripting rules that turn explainer videos into sales assets.

Apr 1, 20263 mins Read
20 SaaS Video Marketing Strategies That Actually Convert (2026 Edition) by TheBullseye Studio, illustrated header showing product demo videos, social ads, engagement metrics, and analytics dashboards across digital screens
Guides

The 2026 SaaS Video Marketing Playbook

20 proven SaaS video marketing strategies for 2026. Learn what actually converts, from hook writing to funnel placement, backed by 20+ real projects.

Apr 1, 202615 mins Read

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Guides | TheBullseye